Leyendo a Shel Israel sobre el caso Dell , que sin dudas parece ser uno de ejemplos a seguir en cuanto a la buena utilización de las herramientas 2.0 en el ámbito corporativo, me entero que además crearon un blog orientado a las relaciones con inversores DellShares. No les alcanzó con el éxito del Direct2Dell e IdeaStorm, y fueron por más!!

Ellos mismos lo definen

This blog is a forum for the Dell investing community and for Dell IR to address topics on Dell’s business performance ad strategy. It is not intended to provide the first announcement of material information or developments about Dell. Instead, it is a forum to answer questions and discuss matters previously announced through other channels or that are not themselves considered material information under securities laws, even though the matters may be important to you

El primer post es categórico y ambicioso Welcome to 21st Century IR (bienvenidos al siglo XXI de las relaciones con inversores) y dice cosas como estas

Dell Shares is not just about us and Dell financial information. It is also about you. Relationships are two way streets with shared benefits and responsibilities. So, we expect to listen and learn from you - our investors and those participating in this journey.

Ya no solo se trata de una buena relación con los clientes y consumidores (para lo que el DellHell ha contribuido muy bien) sino con el resto de sus stakeholders.

Twenty three years ago, Dell was founded on the premise that direct relationships with customers was a tremendous competitive advantage. It was and still is. To keep growing and meet changing markets, however, Dell’s businesses are also expanding into other sales and distribution channels.So it is with communicating to investors.

Se ve claramente como el modo “direct” es parte del ADN de la compañía. Y como dice una de las muy buenas publicidades de Quilmes que nos dejó el último Rugby World Cup, “no hay razón para”..

There is no reason we shouldn’t take advantage of these trends and reach beyond the traditional media and analysts to connect directly with investors or others interested in our company. Dell’s direct business model and the work of our colleagues demonstrate the value of our direct relationships with our customers. It is part of our corporate DNA and an asset to the company.

Hay un interesante video de Israel con recomendaciones para los profesionales PR que es bueno ver